Appellation Marlborough Wine (AMW) has launched its Interactive Wine Map of Marlborough, a cutting-edge digital platform set to transform how wine professionals and enthusiasts experience the region’s diverse terroir. This innovative tool elevates the original Wine Map of Marlborough, created by the Marlborough Wine Map Collective, into an immersive digital experience that brings the region’s unique characteristics to life.
Developed through a strategic partnership with Marlborough-based geospatial experts MapHQ, the interactive map offers unprecedented insights into the factors that define Marlborough’s world-renowned wines. Users can explore distinct subregions through interactive layers revealing critical terroir elements—topography, rainfall, temperature, and soil composition—all enhanced with photography and expert commentary from leading winemakers and viticulturists.
Sophie Parker-Thomson MW, Chair of Appellation Marlborough Wine, explains the significance of this digital milestone:
“The AMW interactive map represents a quantum leap in communicating Marlborough’s diverse wine story. For the first time, we are offering a dynamic, visual exploration of how our distinctive subregions and microclimates stylistically contribute to our wines. It’s an indispensable resource for anyone seeking to deepen their understanding of what makes the Marlborough wine region, and the AMW certified wines produced here, so exceptional.”
Rob Besaans, Founder of MapHQ, highlights the technical innovation behind the project:
“Partnering with AMW to create this digital platform has been an inspiring journey. Together, we’ve developed a tool that truly showcases the diversity and depth of Marlborough’s wine-growing region.”
Users can seamlessly transition between different data visualisations, revealing the complex interplay of factors that influence Marlborough wines.”
Experience the Interactive Wine Map at www.appellationmarlboroughwine.co.nz/map.
