Mission Estate Winery, an iconic New Zealand landmark, is excited to unveil a fresh new look for 2021. Established in the Hawke’s Bay in 1851, this launch coincides with its 170th anniversary making Mission the longest standing producer of world-class wines in New Zealand. The Mission Estate and Mission Reserve wines are the first to launch with the new look starting to hit shelves around the country from February. The designs emphasise the heritage aspects of Mission in a fresh, contemporary style while retaining its timeless elegance.
Marketing Manager, Jo Pearson, says ‘The real challenge was showcasing Mission’s strong heritage and timelessness in a way that is contemporary. It’s proven to be a very fine balance!’ She adds, ‘Many people have a very strong connection with Mission because they have attended weddings, concerts and visited our Cellar Door over the years. So we needed to appeal to, and retain our existing consumers, as well as attract those who may not have tried Mission wines before.’
Mission Estate and Reserve wines are found in grocery and liquor stores around the country or shop online at www.missionestate.co.nz