New label for Lawson’s Dry Hills

A wine that looks good, tastes good, and does good?

Lawson’s Dry Hills have a new label for a range of wines aimed at consumers looking for 100% sustainable winemaking. Being fully certified members of Sustainable Winegrowing New Zealand and committed to their Continuous Improvement Programme, they also have full ISO environmental management 14001 certification…

The lightweight bottles are made in New Zealand with a minimum 70% recycled content. The paper for the wine labels comes from certified, sustainably managed forests and even the pallet shrink-wrap is 100% biodegradable. The range has a Pinot Noir, Sauvignon Blanc and a Pinot Gris.

The company has this to say about its new wines:

“It’s good to know when you purchase something, it has come from a good place. A place that honours the land and takes care of it for future generations. A place full of people who care about the resources they use and who work hard to replenish every single element”.

2 Comments on “New label for Lawson’s Dry Hills”

  1. This is definitely the way to go; but why not put it on all their wines? I’m not sure that sustainability is currently a huge factor when choosing a wine, but I think it will become more so, as has happened in other agricultural sectors.

  2. Hi Winefolio,
    Really enjoy your articles as I am really interested in NZ wines.
    Question: Aren’t most NZ wine companies sustainable producers anyway as year on year they are producing great wine?
    Is the wine that Lawsons produce more aimed at overseas markets?

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