{"id":2878,"date":"2021-02-04T06:59:44","date_gmt":"2021-02-04T06:59:44","guid":{"rendered":"http:\/\/winefolio.co.nz\/?p=2878"},"modified":"2021-02-04T06:59:47","modified_gmt":"2021-02-04T06:59:47","slug":"mission-estate-unveils-fresh-new-look","status":"publish","type":"post","link":"https:\/\/winefolio.co.nz\/?p=2878","title":{"rendered":"Mission Estate unveils fresh new look"},"content":{"rendered":"\n<p>Mission Estate Winery, an iconic New Zealand landmark, is excited to unveil a fresh new look for 2021.\u00a0 Established in the Hawke\u2019s Bay in 1851, this launch coincides with its 170<sup>th<\/sup> anniversary making Mission the longest standing producer of world-class wines in New Zealand.\u00a0 The Mission Estate and Mission Reserve wines are the first to launch with the new look starting to hit shelves around the country from February.\u00a0 The designs emphasise the heritage aspects of Mission in a fresh, contemporary style while retaining its timeless elegance.<\/p>\n\n\n\n<p>Marketing Manager, Jo Pearson, says \u2018<em>The real challenge was showcasing Mission\u2019s strong heritage and timelessness in a way that is contemporary.\u00a0 It\u2019s proven to be a very fine balance!\u2019 \u00a0She adds, \u2018Many people have a very strong connection with Mission because they have attended weddings, concerts and visited our Cellar Door over the years. \u00a0So we needed to appeal to, and retain our existing consumers, as well as attract those who may not have tried Mission wines before.<\/em>\u2019<\/p>\n\n\n\n<p>Mission Estate and Reserve wines are found in grocery and liquor stores around the country or shop online at <a href=\"http:\/\/www.missionestate.co.nz\">www.missionestate.co.nz<\/a>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mission Estate Winery, an iconic New Zealand landmark, is excited to unveil a fresh new look for 2021.\u00a0 Established in the Hawke\u2019s Bay in 1851, this launch coincides with its &hellip; <\/p>\n","protected":false},"author":1,"featured_media":2879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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