{"id":2607,"date":"2020-12-18T20:30:07","date_gmt":"2020-12-18T20:30:07","guid":{"rendered":"http:\/\/winefolio.co.nz\/?p=2607"},"modified":"2020-12-18T20:35:34","modified_gmt":"2020-12-18T20:35:34","slug":"giesen-group-launches-new-zealands-first-fruit-wine-seltzer","status":"publish","type":"post","link":"https:\/\/winefolio.co.nz\/?p=2607","title":{"rendered":"Giesen Group launches New Zealand&#8217;s first fruit wine seltzer"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2607\" class=\"elementor elementor-2607\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-daea82a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"daea82a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f5d2ac\" data-id=\"6f5d2ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1524bb7 elementor-widget elementor-widget-text-editor\" data-id=\"1524bb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Family-owned New Zealand company Giesen Group is positioning itself to claim a share of the world\u2019s fastest growing liquor category with the launch of TINK &#8211; New Zealand\u2019s first natural fruit wine seltzer.<\/p><p>Made at Giesen\u2019s Marlborough winery, creating TINK involves an innovative process of fermenting wine and natural fruit juice together, creating a light, refreshing sparkling seltzer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30fb062 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30fb062\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e13f0e0\" data-id=\"e13f0e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e50ad4 elementor-widget elementor-widget-image\" data-id=\"7e50ad4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"735\" height=\"733\" src=\"https:\/\/winefolio.co.nz\/wp-content\/uploads\/2020\/12\/TINK-Tropical-Perspective-can-1024x1021.png\" class=\"attachment-large size-large wp-image-2610\" alt=\"TINK can\" srcset=\"https:\/\/winefolio.co.nz\/wp-content\/uploads\/2020\/12\/TINK-Tropical-Perspective-can-1024x1021.png 1024w, https:\/\/winefolio.co.nz\/wp-content\/uploads\/2020\/12\/TINK-Tropical-Perspective-can-300x300.png 300w, https:\/\/winefolio.co.nz\/wp-content\/uploads\/2020\/12\/TINK-Tropical-Perspective-can-150x150.png 150w, https:\/\/winefolio.co.nz\/wp-content\/uploads\/2020\/12\/TINK-Tropical-Perspective-can-768x766.png 768w, https:\/\/winefolio.co.nz\/wp-content\/uploads\/2020\/12\/TINK-Tropical-Perspective-can-1536x1532.png 1536w, https:\/\/winefolio.co.nz\/wp-content\/uploads\/2020\/12\/TINK-Tropical-Perspective-can.png 1800w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3887c25\" data-id=\"3887c25\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-415bb90 elementor-widget elementor-widget-text-editor\" data-id=\"415bb90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Giesen Group Marketing Manager Angela Flynn says TINK\u2019s development began when looking at overseas market trends.<\/p><p><em>\u201cWe kept a close eye on the growth of the seltzer category in the US and Australia and we had a sense that 2020\/2021 would be the \u2018summer of seltzer\u2019 in New Zealand. All the signs are there that it will be.\u201d<\/em><\/p><p>Globally, seltzer\u2019s popularity has exploded in the past year. The sector is now worth over $2.1 billion and expected to grow to $20.4 billion by 2027.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-01399b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"01399b7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-719266e\" data-id=\"719266e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b37886 elementor-widget elementor-widget-text-editor\" data-id=\"3b37886\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>TINK is Giesen\u2019s first product outside of wine and beer. It is sold in 330ml cans in three flavours (Tropical, Berry Rose and Lemon &amp; Lime).<\/p><p>Angela Flynn says that while seltzer is new to New Zealand, its popularity will take off with consumers increasingly focused on their health and wellbeing \u2013 even when it comes to alcohol.<\/p><p><em>\u201cTINK is another example of Giesen spreading its wings and innovating to develop new products that align with growing trends for more mindful and moderate consumption \u2013 a future cornerstone of our business. TINK is low sugar, low carb, low calorie, gluten free with no added flavours \u2013 all attributes we know will appeal to New Zealanders.\u201d<\/em><\/p><p>TINK is available now nationwide at selected supermarkets and liquor stores. Its recommended retail price is $31 for 12 x 330ml cans.<\/p><p>Angela Flynn says Giesen is confident that New Zealanders will TINK up this summer.<\/p><p><em>\u201cTINK is refreshing and fun, low in sugar and calories. It\u2019ll be the perfect refresher beside the pool and the BBQ this summer. We have no doubt that TINK will be the sound you hear throughout New Zealand soon \u2013 wherever people are having a good time with friends.\u201d<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Family-owned New Zealand company Giesen Group is positioning itself to claim a share of the world\u2019s fastest growing liquor category with the launch of TINK &#8211; New Zealand\u2019s first natural &hellip; <\/p>\n","protected":false},"author":1,"featured_media":2608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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