{"id":15722,"date":"2026-10-01T09:19:45","date_gmt":"2026-09-30T20:19:45","guid":{"rendered":"https:\/\/winefolio.co.nz\/?p=15722"},"modified":"2026-10-01T09:19:45","modified_gmt":"2026-09-30T20:19:45","slug":"leftfield-reveals-bold-new-identity","status":"publish","type":"post","link":"https:\/\/winefolio.co.nz\/?p=15722","title":{"rendered":"Leftfield reveals bold new identity"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15722\" class=\"elementor elementor-15722\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2332007 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2332007\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3951919\" data-id=\"3951919\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6aa9bc1 elementor-widget elementor-widget-text-editor\" data-id=\"6aa9bc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Leftfield<\/strong> has unveiled a bold new visual identity and packaging refresh, designed to create stronger shelf standout, improve recognition and connect with a new generation of wine drinkers. The refresh gives consumers a clearer sense of what to expect from the bottle: vibrant New Zealand wine that is creative, intriguing and confidently its own.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>The refreshed identity is anchored by the Flying Fish, Leftfield\u2019s symbol of doing things a little differently. Representing creativity, momentum and the confidence to take an unexpected path, the Flying Fish now becomes the single hero symbol across the range. Leftfield\u2019s signature orange has also been used more deliberately to create stronger shelf impact and greater cohesion.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>The new look also reflects what is inside the bottle. Leftfield takes familiar New Zealand varietals slightly off-road, with small but intentional winemaking twists across the range, from oak influence in Sauvignon Blanc for added texture to extended skin contact<span class=\"Apple-converted-space\">\u00a0<\/span>in Albari\u00f1o for aroma and structure, and whole-bunch Pinot Noir for a brighter, fruit-forward style.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-82954b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"82954b8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3752584\" data-id=\"3752584\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95e1136 elementor-widget elementor-widget-text-editor\" data-id=\"95e1136\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Indevin Senior Brand Manager Annemarie Goldsmith says the refresh responds to the way today\u2019s wine shoppers navigate a crowded category, where purchase decisions are often made quickly at shelf.<\/p><p>\u201cLeftfield\u2019s new visual identity brings greater impact, consistency and recognition,\u201d says Goldsmith. \u201cFor consumers who enjoy wine but aren\u2019t necessarily experts, packaging plays an important role in signalling quality and making the bottle easier to choose. The refresh was designed to connect with these drinkers while staying true to existing fans.\u201d<\/p><p>Developed following extensive consumer-led research involving more than 5,000 wine drinkers, the final design delivered stronger shelf standout, recognition, purchase intent and premium perceptions compared with the previous packaging. The strongest results came from consumers under 40, reinforcing Leftfield\u2019s ability to recruit the next generation of wine drinkers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-29bd460\" data-id=\"29bd460\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45bf329 elementor-widget elementor-widget-image\" data-id=\"45bf329\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"302\" height=\"1024\" src=\"https:\/\/winefolio.co.nz\/wp-content\/uploads\/2026\/10\/LeftField-PinotGris-HawkesBay-NV-302x1024.png\" class=\"attachment-large size-large wp-image-15723\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e06508 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e06508\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-66984e0\" data-id=\"66984e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46a33cf elementor-widget elementor-widget-text-editor\" data-id=\"46a33cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The refresh comes as Leftfield is already showing strong commercial momentum. In Canada, it is the fastest-growing New Zealand wine brand, with volume up 46% versus last year, while in New Zealand it is growing against the market, delivering 18% volume growth as the wider category declines.<\/p><p>Goldsmith says the new look strengthens Leftfield\u2019s role as a modern, distinctive New Zealand wine proposition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-55d9d03\" data-id=\"55d9d03\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9fde2b elementor-widget elementor-widget-text-editor\" data-id=\"b9fde2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cWhile the look has changed, the spirit of Leftfield remains the same: creative, curious and unapologetically different,\u201d says Goldsmith. \u201cThe refresh gives the brand more presence while reinforcing the quality and distinctiveness behind the wines.\u201d<\/p><p>Leftfield\u2019s refreshed packaging will roll out across the range from October. Leftfield is distributed by Indevin.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Leftfield has unveiled a bold new visual identity and packaging refresh, designed to create stronger shelf standout, improve recognition and connect with a new generation of wine drinkers. The refresh &hellip; <\/p>\n","protected":false},"author":1,"featured_media":15724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[9],"tags":[],"class_list":["post-15722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leftfield reveals bold new identity - WineFolio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/winefolio.co.nz\/?p=15722\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leftfield reveals bold new identity - WineFolio\" \/>\n<meta property=\"og:description\" content=\"Leftfield has unveiled a bold new visual identity and packaging refresh, designed to create stronger shelf standout, improve recognition and connect with a new generation of wine drinkers. 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