{"id":12138,"date":"2025-02-12T06:44:35","date_gmt":"2025-02-11T17:44:35","guid":{"rendered":"https:\/\/winefolio.co.nz\/?p=12138"},"modified":"2025-02-12T06:44:35","modified_gmt":"2025-02-11T17:44:35","slug":"central-otago-organic-research-project","status":"publish","type":"post","link":"https:\/\/winefolio.co.nz\/?p=12138","title":{"rendered":"Central Otago Organic Research Project"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12138\" class=\"elementor elementor-12138\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9da4e01 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9da4e01\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15dd160\" data-id=\"15dd160\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8f7e6b elementor-widget elementor-widget-text-editor\" data-id=\"b8f7e6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Spearheaded by <b>Central Otago Winegrowers Association<\/b> (COWA), Central Otago&#8217;s organic wine movement, has reached a memorable milestone: 30% of the region&#8217;s vineyard area is now certified organic. This is the highest proportion in New Zealand. The achievement stems from over a decade of dedication and collaboration, beginning with COWA\u2019s 2009 goal to certify 20% of vineyard area by 2020, a target they surpassed by reaching 23%.<\/p><p>To chart the next chapter of its organic journey, COWA partnered with Lincoln University for a comprehensive study on achieving 50% of planted area under organic certification by 2030. While challenges like conversion costs and financial support remain, the study highlighted Central Otago\u2019s vibrant peer network, innovative spirit, and growing international market appeal as cornerstones of future success. By adopting practical, phased strategies and focusing on targeted research, the region is well-positioned to further enhance its reputation as a global leader in organic, biodynamic and regenerative viticulture.<\/p><p>The study also underscored Central Otago\u2019s role as a trailblazer in sustainable practices, with consumer influence identified as a powerful driver for future growth. While global demand for organic wine is steadily rising, the findings revealed a valuable opportunity to educate consumers about the environmental impact of their choices, encouraging a deeper appreciation for environmentally conscious farming principles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0bf881c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0bf881c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38f9c14\" data-id=\"38f9c14\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb3ddba elementor-widget elementor-widget-image\" data-id=\"bb3ddba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"735\" height=\"528\" src=\"https:\/\/winefolio.co.nz\/wp-content\/uploads\/2025\/02\/Carrick-1024x736.jpg\" class=\"attachment-large size-large wp-image-12141\" alt=\"\" srcset=\"https:\/\/winefolio.co.nz\/wp-content\/uploads\/2025\/02\/Carrick-1024x736.jpg 1024w, https:\/\/winefolio.co.nz\/wp-content\/uploads\/2025\/02\/Carrick-300x216.jpg 300w, https:\/\/winefolio.co.nz\/wp-content\/uploads\/2025\/02\/Carrick-768x552.jpg 768w, https:\/\/winefolio.co.nz\/wp-content\/uploads\/2025\/02\/Carrick-1536x1104.jpg 1536w, https:\/\/winefolio.co.nz\/wp-content\/uploads\/2025\/02\/Carrick.jpg 1600w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a7bdb06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a7bdb06\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d6aaaf\" data-id=\"8d6aaaf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fdc1b1 elementor-widget elementor-widget-text-editor\" data-id=\"7fdc1b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201cEvery sip of wine tells the story of the land it comes from. Every purchase \u2013 whether it\u2019s a glass, bottle, or case \u2013 directly impacts a vineyard somewhere,\u201d says <b>Rosie Menzies<\/b>, winemaker at <b>Carrick<\/b>, one of Central Otago\u2019s pioneering organic producers. \u201cWe\u2019d love to see consumers and wine professionals embrace land stewardship in their choices and reviews. It\u2019s a fresh perspective on wine that could truly make a difference, reshaping how people value the connection between wine and the land.\u201d Read the WineFolio interview with Rosie here &gt; https:\/\/winefolio.co.nz\/?p=1255<\/p><p>COWA General Manager <b>Carolyn Murray<\/b> shares her pride in the region\u2019s achievement: \u201cCentral Otago has earned its international reputation for consistently delivering beyond what you\u2019d expect from a region of our size. Reaching 30% organic certification of our vineyard area is a true testament to the passion and dedication of our growers. We\u2019re privileged to work on some of the most extraordinary land in the world, and we hope wine lovers, commentators, and trade professionals will keep this care and commitment in mind with every drop that they enjoy.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Spearheaded by Central Otago Winegrowers Association (COWA), Central Otago&#8217;s organic wine movement, has reached a memorable milestone: 30% of the region&#8217;s vineyard area is now certified organic. 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