{"id":1197,"date":"2020-05-02T20:59:47","date_gmt":"2020-05-02T20:59:47","guid":{"rendered":"http:\/\/winefolio.co.nz\/?p=1197"},"modified":"2020-05-02T21:13:12","modified_gmt":"2020-05-02T21:13:12","slug":"a-series-selling-wine-in-new-zealand-part-2","status":"publish","type":"post","link":"https:\/\/winefolio.co.nz\/?p=1197","title":{"rendered":"A series: Selling wine in New Zealand &#8211; Part 2"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1197\" class=\"elementor elementor-1197\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f8f2d8d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f8f2d8d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8db2c5f\" data-id=\"8db2c5f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da02fe8 elementor-widget elementor-widget-heading\" data-id=\"da02fe8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A series of interviews and articles with a theme of buying and selling wine here in NZ. Part 2: The Fine Wine shop. Interview: Kingsley Wood, First Glass Fine Wine and Spirits\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b24445d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b24445d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45e0467\" data-id=\"45e0467\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c32b34b elementor-widget elementor-widget-image\" data-id=\"c32b34b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"735\" height=\"483\" src=\"https:\/\/winefolio.co.nz\/wp-content\/uploads\/2020\/02\/20200208_094524-1024x673.jpg\" class=\"attachment-large size-large wp-image-775\" alt=\"First Glass shop\" srcset=\"https:\/\/winefolio.co.nz\/wp-content\/uploads\/2020\/02\/20200208_094524-1024x673.jpg 1024w, https:\/\/winefolio.co.nz\/wp-content\/uploads\/2020\/02\/20200208_094524-300x197.jpg 300w, https:\/\/winefolio.co.nz\/wp-content\/uploads\/2020\/02\/20200208_094524-768x505.jpg 768w, https:\/\/winefolio.co.nz\/wp-content\/uploads\/2020\/02\/20200208_094524-137x90.jpg 137w, https:\/\/winefolio.co.nz\/wp-content\/uploads\/2020\/02\/20200208_094524.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-85346f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"85346f6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7299e4a\" data-id=\"7299e4a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b908ff elementor-widget elementor-widget-text-editor\" data-id=\"9b908ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>In your First Glass newsletter you said you\u2019ve had a record year in 2019? Can you explain why you think that is? <\/strong>Best in 21 years. It\u2019s longevity. And it\u2019s experience, service, and familiarity with regular customers.<\/p><p>And the situation where we are with excellent car parking. Retailers who set up a wine shop without good car parking are kidding themselves because they forget about the weight of a bottle of wine. Even two bottles, to carry it 400 yards is an effort.\u00a0Because we\u2019ve got 14 car parks right at our doorstep, we can take 6 bottles, 12 bottles out to their car. We\u2019ve got an aged clientele, so we probably carry a lot of it out there \u2013 it\u2019s service.<\/p><p>Andrew and I have got 60-70 combined years in the industry. We love people &#8211; we probably know 80% of our customers by name. And people like that.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a91917 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a91917\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-70ff433\" data-id=\"70ff433\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91a3a2f elementor-widget elementor-widget-text-editor\" data-id=\"91a3a2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>I guess it\u2019s maybe a surprise in this era though, where there\u2019s a perception that everything is online. To see old fashioned service winning through must be pleasing.<\/strong> Yes; and the other thing is &#8211; we have established a core range of products which we are very good at. Our range of Chardonnay and Shiraz is as good as anybody has in New Zealand. People can come here and they can buy wine, and they might buy six bottles, and come back next week and buy another six \u2013 could be a case \u2013 but we specialise in having wines that people can drink tonight. And they\u2019re good value.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-64ffec4\" data-id=\"64ffec4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed7c199 elementor-widget elementor-widget-text-editor\" data-id=\"ed7c199\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>I\u2019ve noticed when I\u2019ve been in the store that you\u2019re very good at recommendations. <\/strong>Well, we\u2019ll take wine out of somebody\u2019s hands if we think that\u2019s not the wine to suit them. Particularly if you get a Chardonnay and somebody looks at a fancy label, and say \u2018I\u2019ve got people coming round for dinner, I want to spend $50\u2019 but a $50 Chardonnay might be a wine that you can\u2019t drink tonight comfortably \u2013 it may be that the wine you buy at $25 is the wine that will suit the dinner party and everyone will enjoy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e273d76 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e273d76\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-82fe28e\" data-id=\"82fe28e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-681a80d elementor-widget elementor-widget-image\" data-id=\"681a80d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"735\" height=\"944\" src=\"https:\/\/winefolio.co.nz\/wp-content\/uploads\/2020\/02\/20200208_094528-797x1024.jpg\" class=\"attachment-large size-large wp-image-776\" alt=\"First Glass Wines\" srcset=\"https:\/\/winefolio.co.nz\/wp-content\/uploads\/2020\/02\/20200208_094528-797x1024.jpg 797w, https:\/\/winefolio.co.nz\/wp-content\/uploads\/2020\/02\/20200208_094528-234x300.jpg 234w, https:\/\/winefolio.co.nz\/wp-content\/uploads\/2020\/02\/20200208_094528-768x987.jpg 768w, https:\/\/winefolio.co.nz\/wp-content\/uploads\/2020\/02\/20200208_094528-70x90.jpg 70w, https:\/\/winefolio.co.nz\/wp-content\/uploads\/2020\/02\/20200208_094528.jpg 934w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ee5fb73\" data-id=\"ee5fb73\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5d5bf8 elementor-widget elementor-widget-text-editor\" data-id=\"f5d5bf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Do you do much through the website? <\/strong>A bit. Not enough, but some companies specialise in that and hit you every second day. We can\u2019t compete in that market. We\u2019ll do what we can, but it\u2019s never going to be huge. We\u2019ll survive on personal service, location, convenience, and a range of high quality, fairly-priced products that suit our clientele.<\/p><p><strong>And the Wednesday tastings \u2013 that\u2019s a big part of it? <\/strong>We wouldn\u2019t be here without them. Our tastings are somewhat unique. Most people have never encountered anything like our way of presenting on a Wednesday night. And, yes, it might not be the biggest retail success on the nights; but over the course of a month and you do four tastings, and look at what you\u2019ve sold and it\u2019s pretty good. And it keeps turning the wines over, because if we\u2019re doing 10-11 wines every Wednesday night; that\u2019s 40 new wines we\u2019re putting out every month. And maybe ten of them will be a pretty good successes, in retail.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e86b10 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e86b10\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-05dc001\" data-id=\"05dc001\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f1a9a7 elementor-widget elementor-widget-text-editor\" data-id=\"4f1a9a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The other thirty will be interesting and new additions to the shelves. We will have tried them and get people\u2019s feedback \u2013 we are then in a position to recommend having tried over forty new wines every month. So when someone says to us \u201cRecommend a good ros\u00e9 or a good prosecco\u201d, we can say \u2018we\u2019ve tried this, and people loved it\u2019. An example of that would be the Framingham \u2018Nobody\u2019s Hero\u2019 Pinot Gris. I mean you wouldn\u2019t buy it normally on the label\u2026 the reason we bought that wine is because it got a Gold medal in the New Zealand International Wine Show. So we tried it, and people loved it. So in the space of 3-4 months it is likely to be our biggest selling Pinot Gris for the year. Put out blind to a group of people in the room \u2013 who by and large, hate Pinot Gris! \u2013 the room said \u201cWow! This is really different, and interesting\u201d So, that\u2019s what you find. You find some stars every now and then.<\/p><p><strong>That Lawson\u2019s Dry Hills tasting last year was a revelation, to me, certainly.<\/strong> We\u2019ve sold a lot of Lawson\u2019s Dry Hills Reserve Chardonnay. A lot. It\u2019s become one of the major sellers. They don\u2019t all work.. for example, there\u2019s a lot of American chardonnays around, and the good importers move on if it\u2019s not working for them. There\u2019s been a few brought in, that have been culled. Which is interesting, because some people fall in love with it \u2013 but not everybody falls in love with that style.<\/p><p><strong>Any trends over the last year? <\/strong>Yes, I question where Prosecco is going. It\u2019s been huge, and I just question the long term popularity of that wine. We saw for a long time how Cava was successful, then gradually it died. Prosecco gave it a huge nudge, because Prosecco was perceived to be lighter; but we\u2019ve seen a fairly significant fall off of sales of Prosecco this year.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34c944d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34c944d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-98b4011\" data-id=\"98b4011\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcce175 elementor-widget elementor-widget-text-editor\" data-id=\"fcce175\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>What do you think of New Zealand sparkling wines?<\/strong> Yeah, they are getting up in price. The Methodes are terrific quality \u2013 they\u2019re all Pinot Noir or Chardonnay. By the time you take Quartz Reef, and Akarua, and Daniel le Brun, and Hunters Miru Miru, and No.1. They\u2019re terrific wines \u2013 absolutely world class. But, they\u2019re getting to the point of having to compete with $40 champagnes. And if someone stands there and looks at a $33 or $38 New Zealand sparkling and says \u2018OK, I can have this wine with Champagne written on the label, and go to my friends for their 21<sup>st<\/sup>, or housewarming and say \u201clet\u2019s have a Champagne\u201d. That\u2019s a lot different from saying \u201cwould you like a Central Otago Methode Traditionalle?\u201d. That magical word \u2018champagne\u2019 is on the label.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-de38602\" data-id=\"de38602\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-028f9cc elementor-widget elementor-widget-text-editor\" data-id=\"028f9cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>What do you think of New Zealand sparkling wines?<\/strong> Yeah, they are getting up in price. The Methodes are terrific quality \u2013 they\u2019re all Pinot Noir or Chardonnay. By the time you take Quartz Reef, and Akarua, and Daniel le Brun, and Hunters Miru Miru, and No.1. They\u2019re terrific wines \u2013 absolutely world class. But, they\u2019re getting to the point of having to compete with $40 champagnes. And if someone stands there and looks at a $33 or $38 New Zealand sparkling and says \u2018OK, I can have this wine with Champagne written on the label, and go to my friends for their 21<sup>st<\/sup>, or housewarming and say \u201clet\u2019s have a Champagne\u201d. That\u2019s a lot different from saying \u201cwould you like a Central Otago Methode Traditionalle?\u201d. That magical word \u2018champagne\u2019 is on the label.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31b20b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31b20b8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b51a3a2\" data-id=\"b51a3a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ee20d7 elementor-widget elementor-widget-text-editor\" data-id=\"7ee20d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>What about ros\u00e9?<\/strong> Ros\u00e9 is huge, and going to keep that way \u2013 it\u2019s here to stay. A lot of it is a result of people travelling to Europe, where there is always drinking at lunchtime. And nobody knows what to buy, so the safety first is ros\u00e9. And whether it\u2019s a good ros\u00e9 or not, you can always drink it. And it goes with food. And I think New Zealand ros\u00e9s are better quality than French. Not necessarily in Wine Show terms, but they have fruit, so you can drink them without food. In New Zealand we do drink wine without food. And if you get a French ros\u00e9 it has to have food with it \u2013 it doesn\u2019t have enough fruit character.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd80428 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd80428\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d145225\" data-id=\"d145225\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-570558b elementor-widget elementor-widget-text-editor\" data-id=\"570558b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Is there still a thing in wine, where if you want the best, it\u2019s got to be French, then? Your shop doesn\u2019t appear to be full of expensive bottles of Claret, for example? <\/strong>There\u2019s a reason for that \u2013 why we have a token range of French wines. Firstly Maison Vauron, with 47 employees and 90% of them French! Then there is Caro\u2019s, then there are eighteen Glengarry stores, full of French wines. You take what you can. But you can\u2019t compete against people who specialise in it. I am envious of my friend in Christchurch who has a fine wine shop called Vino Fino. He doesn\u2019t have a Maison Vauron, a Caro\u2019s, a Fine Wine Delivery Company\u2026 so he\u2019s got the whole town to himself, apart from a shop called Decant &#8211; which is a solo operator with a good range of European wines.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0d694b1\" data-id=\"0d694b1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba03d36 elementor-widget elementor-widget-image\" data-id=\"ba03d36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"735\" height=\"980\" src=\"https:\/\/winefolio.co.nz\/wp-content\/uploads\/2020\/02\/20200208_094552-768x1024.jpg\" class=\"attachment-large size-large wp-image-777\" alt=\"First Glass wine shop\" srcset=\"https:\/\/winefolio.co.nz\/wp-content\/uploads\/2020\/02\/20200208_094552-768x1024.jpg 768w, https:\/\/winefolio.co.nz\/wp-content\/uploads\/2020\/02\/20200208_094552-225x300.jpg 225w, https:\/\/winefolio.co.nz\/wp-content\/uploads\/2020\/02\/20200208_094552-1152x1536.jpg 1152w, https:\/\/winefolio.co.nz\/wp-content\/uploads\/2020\/02\/20200208_094552-68x90.jpg 68w, https:\/\/winefolio.co.nz\/wp-content\/uploads\/2020\/02\/20200208_094552.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02c093e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02c093e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-edf8687\" data-id=\"edf8687\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21bc2f1 elementor-widget elementor-widget-text-editor\" data-id=\"21bc2f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We do very well with Italian.. We have a very good range of Italians \u2013 and there isn\u2019t too many specialist retailers. You get very good value out of Southern Italy, and it really suits our market \u2013 the depth of fruit content \u2013 like Australian and New Zealand wines. We do what we can in French \u2013 and we sell lots of champagne.<\/p><p><strong>And the Wine Show?<\/strong> That works very well for us. It\u2019s a big effort \u2013 three to five months of work. And it\u2019s successful, both in terms of entries, and some reward for the effort. Where we benefit out of the Wine Show is it keeps our name out there. Some of that comes down to my length of time in the industry and knowing so many of the actual importers, retailers and whatever else. I used to know every winemaker in New Zealand, but that was thirty years ago. We pick and choose the wines out of the Wine Show that have done well, and we do very well in retail \u2013 taking those wines and making them work. Three months after the Wine Show our shop is full of the best value Gold medal wines. We can\u2019t take them all \u2013 there\u2019s 290 Gold Medals this year \u2013 but we took 80-90 of them.<\/p><p>We enjoy the Show \u2013 enjoy the hoopla of it. But, no-one other than myself understands how much work\u2019s involved! The amount of effort that\u2019s involved in moving 9000 bottles of wine in the course of a morning. Then setting them all up on tables the next morning. And then three days later, it\u2019s all gone. But, yes, love the Show, I hope it continues to do well.<\/p><p>Some of the other shows are struggling. The Royal Easter Wine Show \u2013 I fear for that because it just seems to be going backwards. The New Zealand Wine of the Year has lost its way a little bit &#8211; the volumes that they require people to have in order to enter; demands on the availability and so on. The wine show that I see as the biggest, most effective retailing competition in New Zealand, is the \u2018New World Wine Awards\u2019. And it\u2019s taken them ten years; but, by and large because of their size and success in selling products \u2013 they\u2019ve done very well. I have a lot of respect for their judging team. They get judges with experience. The New Zealand Wine of the Year Awards with a policy where after three years they stand judges down, and get in someone new \u2013 you\u2019re losing that experience. And sometimes I think that\u2019s reflected in the results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-689a4ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"689a4ca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8fc18d3\" data-id=\"8fc18d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d3734b elementor-widget elementor-widget-text-editor\" data-id=\"0d3734b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>What do you think of The Fine Wines of New Zealand List?<\/strong> I don\u2019t know. Where does it go? Other than on an aircraft? Some of those wines turn up on Air New Zealand flights, but what else happens to them? They\u2019ve been under promoted. I don\u2019t know, but I don\u2019t think they \u2018vintage\u2019 the wines or do they? I query them, because every vintage isn\u2019t the same. You get marginal vintages, or bad vintages like 2017 \u2013 good in Central Otago, but only Central Otago. So if you\u2019ve got a Te Mata Coleraine 2017 in there, and someone rushes out and buys a 2017 at $130 a bottle \u2013 they are going to be disappointed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-72838f5\" data-id=\"72838f5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f053ff6 elementor-widget elementor-widget-text-editor\" data-id=\"f053ff6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The wines have been selected by a range of people who have achieved status. If you sat them down and said \u2018give me your top five chardonnays of this country\u2019 They\u2019ll say Neudorf Moutere is in there; Keltern is in there; Riflemans is in there; Te Mata Elston is in there; Kumeu River would be in there. These are favourites of theirs, but I\u2019m just questioning if they\u2019ve tried some of those wines lately. They\u2019ll traditionally say these are right at the top level, but if that list was re-hashed every year based on the wine that\u2019s currently available, would they be?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e2a07e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e2a07e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e11664c\" data-id=\"e11664c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a965d22 elementor-widget elementor-widget-text-editor\" data-id=\"a965d22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>And a lot of the people in that list don\u2019t enter shows? Bell Hill, or you mention Kumeu River \u2013 they don\u2019t enter your show? But they\u2019re on this list, of the greatest wines of New Zealand.<\/strong> Well, you don\u2019t find some of these wineries entering wine competitions here in New Zealand. You will find that they have been entered into tastings for magazines overseas. For example, Kumeu River, and I have the highest respect for the Brajkovich family, and their wines; but you only have to pick up a Wine Spectator magazine to know that their wine has been sent to the Wine Spectator magazine for review and rating. So, that\u2019s a competition. The same as Cuisine Magazine \u2013 you might say that a lot of those wines aren\u2019t in Cuisine magazine \u2013 often, they are. They don\u2019t actually do very well. I know some of the wines have been in there. You don\u2019t see them in the 5-star, 4-star or 3-star. But they were in there. You have to look at the Decanter magazine \u2013 the New Zealand Pinot Noirs are in there, and those wines were sent to be in there. It\u2019s a judging competition \u2013 they\u2019ve got points. Schubert, Pegasus Bay \u2013 would you ever see Pegasus Bay in a New Zealand wine show? No! They are certainly entered \u2013 whether by themselves, or by their importers; and sometimes the wineries themselves don\u2019t know they are in judging competitions.<\/p><p>I have a feeling that sometimes the big names don\u2019t want to see where they rate in New Zealand, for fear of not succeeding. And I can also say to you, as a person who runs wine competitions \u2013 <strong>if you saw all of the wines that got \u2018no awards\u2019 in our competition, you would be horrified at some of the names!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A series of interviews and articles with a theme of buying and selling wine here in NZ. Part 2: The Fine Wine shop. Interview: Kingsley Wood, First Glass Fine Wine &hellip; <\/p>\n","protected":false},"author":1,"featured_media":776,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-writing-about-wine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A series: Selling wine in New Zealand - Part 2 - WineFolio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/winefolio.co.nz\/?p=1197\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A series: Selling wine in New Zealand - Part 2 - WineFolio\" \/>\n<meta property=\"og:description\" content=\"A series of interviews and articles with a theme of buying and selling wine here in NZ. 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